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Susan RoAne, The RoAne Group
320 Via Casitas Suite 310
Greenbrae, California 94904
Phone: 415-239-2224
Fax: 415 461-6172
Email: Susan@SusanRoAne.com
©1999-2004 Susan RoAne

MEDIA Questions for How to Create Your Own Luck

By Susan RoAne

Your forthcoming book is on a topic that is different than your prior books. What made you go in this new direction?

What is the “You Never Know “approach?

You say that phrase in a way that seems familiar to so many of us who have heard it and we even say it. How common are those you never know events for the people featured in your book.

What made you pay attention when people have told you their stories?

Why is it important that we capture and capitalize on coincidence?

The back cover says turning ‘serendipity into success’. What is serendipity? Can you give us an example? How is serendipity relevant to creating luck? What can our audience do to add more serendipity in their lives?

In a Publishers Weekly review, it stated that the stories are inspiring. They come from people across the country…and even the world. How did you find these people and get them to share their stories? .

The stories are strong, interesting and very hopeful but I notice you have included POINTS TO PONDER for most of the first stories in each chapter. Why?

You’re a speaker for corporations and conventions. How do your audiences find you?

Tell us about the salad dressing serendipity and its success.

There are several stories of people who turn layoffs into a better job or even a new profession or a new business. Would you share one of those uplifting and practical stories?

There are some exercises in the book and even a section on how to look for a job. Why?

Your trademark Yiddish glossary is always fun to read. How did that become to be?

How does the new topic relate to your classic How To Work Room and The Secrets of Savvy Networking?

Why did you decide to write How To Create Your Own Luck?

Your chapters have interesting titles that seem to be phrases that are familiar:
Lemons to Lemonade, It’s a Small World After All (with respect to Mr. Disney), The Kindness of Strangers, Happy Accidents. The Mothers and Fathers of Invention… how do they relate to those “you never know “experiences that become ‘lucky ’.

You’re a former teacher and now a best selling author and professional speaker. Some would say that is quite a career change. How did that happen? Serendipity? You never know?

The subtitle mentions turning openness into opportunity. How does being open play into the picture? Your website has an 8 Step Plan To Create More Openness and Opportunities. Can you give our listeners/viewers/readers that website? www.howtocreateyourownluck.com

Your book talks about the usual Suspects of traits of those who turn serendipity to success but it clearly focuses on what you found to be counterintuitive traits: The Unusual Suspects. Can you tell the listeners how you discovered these traits? What are they? How can we apply them?

You are known for the concept of SAVVY networking. Why and how did you create that concept? How does that play into creating our own luck?

Where can we find more information? If one of our listeners/readers/viewers has a great You Never Know story… that turned into a Lucky one… how can they tell you?
Web site: Speeches: